A Different Way to Sell
Full-Service Marketing. One Percent. Ninety Days.
No long-term contract. No compromise on exposure. Just a straightforward, high-performance way to sell — built to prove itself fast, not lock you in.
Most listing agreements ask you to commit first and see results later — six months, sometimes longer, with no guarantee the marketing behind your home will ever match the price you're paying for it. The Platinum List & Market Program flips that. You get full MLS exposure, professional photography, video, aerial imagery, and targeted social media marketing — the same tools a full-commission listing gets — for a 1% listing commission, on a 90-day term. We're not asking you to trust us for a year. We're asking for 90 days to show you what real marketing does.
Your home is listed on the local MLS and syndicated to the major national search sites — the same reach a traditional listing gets, with none of the traditional fee.
Every Platinum List home gets professional-grade photos, a walkthrough video, and aerial/drone imagery — the visual package that gets a home noticed in the first few scrolls, not the last few.
Your listing doesn't just sit on the MLS waiting to be found — it's actively promoted across social channels to reach buyers where they're already looking.
No year-long commitment. No wondering if you're stuck. Ninety days is enough time for real marketing to work, and short enough that we have to earn every day of it.
A long listing agreement is easy to offer when there's no urgency behind it. We built the Platinum List & Market Program around a shorter term on purpose — because if the marketing is doing its job, it shouldn't take a year to prove it. Ninety days keeps us accountable to you, not just to a signature on a contract.
If the number doesn't match what the market will actually support, we'll tell you before you sign — not after 90 days have already passed. We'd rather have an honest conversation about pricing upfront than watch a great marketing plan get undermined by a number the market won't pay. That's not a sales pitch. It's why the program works.
Full service. The 1% covers the same MLS exposure, professional media, and marketing support as a traditional listing — we've just built a leaner, faster-moving operation instead of charging a traditional commission to cover overhead you don't need.
We check in well before day 90 — typically around the midpoint — to talk through pricing and market response together. Most homes that don't move in that window have a pricing issue, not a marketing issue, and we'd rather solve that early than let the clock run out.
Yes. Buyer-agent compensation is negotiated directly and disclosed clearly as part of your listing strategy — we'll walk you through exactly how that works before you sign anything.
Yes — the Platinum List & Market Program runs in both of our markets, Southwest Florida and Upstate South Carolina, through LPT Realty.
The Platinum List & Market Program isn't the right approach for every home — and we'll tell you honestly if it isn't. If it is, you'll get full-service marketing, real exposure, and a straightforward 90-day term with no long-term contract behind it.